Design to Value (DtV) is a core principle at Bryden Wood.
The more we can divest of these, the better we can work together.. My thinking took this metaphor a stage further.While we are stripping things down, let’s tear down the importance we place upon the physical.
While there is undoubted value in the aesthetic and power in iconic objects and structures, in the end true value comes from the people within.We can become obsessed by the physical, by the building.I have observed many times that we have a great tendency to grasp too early for the physicality of buildings - I need a factory, a hospital, a data centre etc - when they are just labels for the human and human-created activities within.
Design to Value.book the introduction includes the words: -.
“What if we look past the hospital building and see the journeys of a thousand patients, past the factory and reflect upon the launch of a lifesaving treatment, past the data centre and muse upon millions of connected people.”.
We know it is through relationships, actions, innovations, and interactions of people; in the context of the global environment and ecosystem, where value is created or destroyed.So, where do we go next?.
The conversation has just started, however there are some clear ways forward: -.Non-competitive sharing between companies enables a combined building of knowledge and confidence about the developing state-of-the-art platform.
In fact, this is not a paradigm shift in technology but a shift in perception..There was agreement to bring in and include contract manufacturers into the conversation as they have an equal stake and influence on the path forward, particularly in the simplification and pragmatism of any solutions.. Other areas were left more open and the conversations continue..